Feet for phoenix
Global morning sesh to push the initiative. BRAP BRAP
My love for sneakers isn’t new.
But like any good relationship it’s growing. “How many sneakers do you own?” is a question I’m asked a lot. I’ve started to dislike the question. It’s not that it’s a bad question, it’s my answer I dislike. In my closet I have over 100 pairs of shoes. On the collector scale, that number is nothing, but on the everyday person scale that number is obscene. Who the frig needs 100 pairs of shoes? Note the use of “need” not “want” in that previous sentence. The truth is I want all the shoes. And most of the time I get what I really want. But I never need another pair. I’m done wrestling with my conscious. I have no interest in being a collector, instead I need to be a contributor. Sneakers are cool and all but helping people in need is way cooler. So I decided to do something about it, enter the Feet for Phoenix sneaker drive.In conjunction with @crtsdsnkrs we collected new and lightly used sneakers to donate to the Phoenix Youth Program. There is so many reasons why this is important to me but it’s not about me. At all. I have what I want and need. It’s about helping those who are less fortunate if you are in the position to do so.
First, we needed to introduce the initiative whihc was done via my personal instagram and the Courtside Instagram account.
Next we needed to ensure the public knew what type of shoes we were accepting. This was a sneaker drive so it was impreative people really knew we would only accept sneakers. No crocs, goloshes or cowbow boots would be accepted. What better way to hammer home teh point than through humour?
Courtside offered some amazing deals to help encourage more donations.
And they even gave away a free pair.
Whole squad in this B.
